Books like Sports Sponsorship by John A. Fortunato
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Books similar to Sports Sponsorship (7 similar books)
Some Other Similar Books
Sponsorship Strategy: Designing Outcomes-Based Campaigns by Wendy M. MacdonaldThe Business of Sports: Text and Cases on Strategy and Management by Aaron T. Sanderson
Sports Sponsorship & Event Marketing by Melanie G. Johnson
Sports Marketing and Sponsorship: A Follow-up by John A. Fortunato
The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers by Penny Smith
Marketing Sports Business and Management by James J. Zhang
Sports and Entertainment Marketing by Ken Unger
Event Sponsorship: Strategies for Success by Roger B. Brooks
Sports Sponsorships in the New Era: Challenges and Opportunities by Michael H. Leff