Books like If Then by Jill Lepore


Begun in 1959, Simulmatics Corporation built the first large‑scale data‑mining system, dubbed the "People Machine," to analyze patterns of voter behavior, consumer preferences, and media influence. Its clientele included John Kennedy’s 1960 presidential campaign, the New York Times, advertising agency Young & Rubicam, and the Department of Defense during the Vietnam War. Jill Lepore, a Harvard historian and New York Times staff writer, reveals how the company’s early work in psychological warfare and predictive algorithms set the stage for modern data‑driven political and commercial strategies, long before the rise of Facebook, Google, Amazon, or Cambridge Analytica.
First publish date: 2020
Genre: History/Modern History
Authors: Jill Lepore
★ ★ ★ ★ ★ 4.0 (2 community ratings)

If Then by Jill Lepore

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