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Books like Logo modernism by Jens Müller


Logo Modernism presents an extensive visual chronicle of corporate identity from 1940 to 1980, showcasing approximately 6,000 logos that exemplify the era's graphic design principles. The collection spans a diverse array of sectors—including media groups, retail giants, airlines, and art galleries—highlighting the clarity and simplicity that defined modernist pictorial works in advertising and commercial art. Each logo, from trademarks to logotypes, reflects the period’s focus on corporate image, offering insight into the visual birth of corporate identity that shaped visual culture during these decades.
First publish date: 2015
Genre: Arts & Culture/Graphic Design
Authors: Jens Müller
★ ★ ★ ★ ★ 4.1 (7 community ratings)

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Logo modernism by Jens Müller

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