Books like The Burger King by James W. McLamore
Here is the "Burger King's" own fascinating account of how he launched and built a billion-dollar empire from humble beginnings and helped change the way the world eats ... how he challenged arch rival McDonald's ... the many times he nearly failed ... and the surprising inspiration for the "Whopper" campaign that arrived just in time to save Burger King from going ketchup-side-down.
The Burger King is at once an endearing self-portrait of a true American original ... and a rare insider's look at why America eats the way it does. It's an epic tale of an industry giant who, through his devotion to his company and community, let billions of people "have it their way."
First publish date: October 1997
Authors: James W. McLamore
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Books similar to The Burger King (7 similar books)
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Directed by John Lee Hancock (Saving Mr. Banks), The Founder features the true story of how Ray Kroc (Michael Keaton), a struggling salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers' speedy system of making the food and saw franchise potential. Writer Robert Siegel (The Wrestler) details how Kroc maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire. - Container.
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McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
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A tale of a unique and profitable business that places quality, customers, and employees over the riches promised by rapid expansion.
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Some Other Similar Books
The Founder: The Story of McDonald's by Ray KrocFast Food Nation: The Dark Side of the All-American Meal by Eric Schlosser
Grinding It Out: The Making of McDonald's by Ray Kroc
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
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The Wit and Wisdom of Ronald McDonald by Various Authors
Fast Food Empire: The Rise and Fall of McDonald's by Kenneth T. Walsh
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
Restaurant Success by the Numbers: A Money-Gluing System for Every Restaurant Entrepreneur by Roger Fields
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