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Books like Public Relations Theory by Jae-Hwa Shin


First publish date: 2020
Authors: Jae-Hwa Shin
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Public Relations Theory by Jae-Hwa Shin

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Books similar to Public Relations Theory (7 similar books)

Public Relations by 8199105|Dennis L. Wilcox book cover

📘 Public Relations
 by Dennis L. Wilcox


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Public relations theory by 6946661|Carl H. Botan book cover

📘 Public relations theory
 by Carl H. Botan

"Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields."--Provided by publisher.

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Books like Public relations theory
Likeonomics by 7671506|Rohit Bhargava book cover

📘 Likeonomics
 by Rohit Bhargava

Likeonomics is about why some people and companies are more believable than others and why likeability is the real secret to being more trusted, getting more customers, making more money – and perhaps even changing your life.

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Public Relations by 6690606|Joe Marconi book cover

📘 Public Relations
 by Joe Marconi


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Books like Public Relations
Handbook of public relations by 8177292|Robert L. Heath book cover

📘 Handbook of public relations
 by Robert L. Heath


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Public relations cases by 8248636|Jerry A. Hendrix book cover

📘 Public relations cases
 by Jerry A. Hendrix

x, 484 p. : 24 cm

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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Some Other Similar Books

Public Relations: Strategies and Tactics by Dennis L. Wilcox and Glen T. Cameron
Strategic Public Relations by Janis Louise Swigger
Rhetorical Public Relations: Principles and Practices by Courtney C. Brown
The Public Relations Handbook by Anthony Davis
Fundamentals of Public Relations and Marketing Communications by Robert Cluley
Public Relations Ethics and Professionalism by Jerry A. Hendrix
Media Relations and Crisis Communications by Steven Fink

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