Books like Planes Eficaces de Negocios en Una Semana by Iain Maitland

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--

A groundbreaking study by Jim Collins on how good companies become truly great, revealing the key leadership traits, cultural mindset, and technological accelerators that make the difference between mediocre and exceptional performance.

Los cursos tradicionales de estrategia de empresa,en las facultades de administracion y en los institutos de estudios de posgrado, generalmente cubren los diferentes enfoques teoricos y herramientas presentados de manera resumida en elcapitulo 3 y la primera parte del capitulo 4.En el presente texto se propone un enfoque mas acorde con las necesidades de las empresas y la practica actual de la ge-rencia. Para un curso universitario basico de estrategia de empresa se sugiere cubrir del capitulo 1 al 5.En un curso de estrategia para los programas deposgrado en administracion se debera anadir el capitulo 6.Los capitulos 7 y 8 presentan material de utilidad para cursos especializados en planificacion estrategica enprogramas de posgrado.