Books like Effective business communications by Herta A. Murphy

Effective Business Communications equips managers, professionals, and students with the skills needed to craft clear, persuasive messages in today’s fast‑moving business environment. The text opens with a prologue exploring the high‑technology office of today and tomorrow, featuring international and intercultural examples. Over 400 business examples illustrate both successful and problematic approaches to written and oral communication. Expanded coverage of global communications explains how cultural and international factors shape business interactions. New boxed examples run throughout the book, and a greatly enlarged chapter on global communications deepens understanding of intercultural dynamics. The text also broadens its treatment of new communication technology, employment‑related topics, business reports, and oral communication skills. Each chapter concludes with detailed case studies and, collectively, more than 300 end‑of‑chapter exercises and problems to reinforce learning.

First publish date: 1972