Books like Words people use by George P. McCallum

Made to Stick reveals why some ideas thrive and others fade, offering six proven principles—such as the human scale, memory hooks, and curiosity gaps—to help educators, marketers, and leaders craft messages that truly resonate.

A guide to effective writing techniques and the art of clear communication.

A practical guide to writing clear, engaging English, grounded in contemporary research from linguistics, cognitive science, and related fields.

A practical guide offering 50 concise tools that help writers of all backgrounds—novelists, journalists, business professionals—to write more clearly, creatively, and effectively.

ARE YOU AT A LOSS FOR WORDS? Ask yourself these questions: ■ DO YOU ALWAYS USE THE PROPER WORD? ■ DO YOU KNOW HOW TO PRONOUNCE IT? ■ DO YOU KNOW HOW TO AVOID ILLITERATE EXPRESSIONS? ■ DO YOU SPEAK EASILY AND WITHOUT EMBARRASSMENT? Word power means success. Tests have proven again and again that people who do not possess large vocabularies are the ones who fail in today's competitive world. Modern life demands verbal knowledge. The person who can say what he means comes out on top in business, in school and in his personal affairs. WORD POWER MADE EASY will help you to achieve a fluent, powerful and effective vocabulary in three weeks. Utilizing the latest methods of research, it is simple, easy and entertaining to use. Now you can own this new edition of this authoritative book for an exceptionally low price.

Go beyond Guten tag and add thousands of words to your German vocabularyTo communicate comfortably in German, you need access to a variety of words that are more than just the basics. In Practice Makes Perfect: German Vocabulary you get the tools you need to expand your lexicon and sharpen your speaking and writing skills. And how do you this? PRACTICE, PRACTICE, PRACTICE!Each chapter of this comprehensive book focuses on a theme, such as family or travel, so you can build your language skills in a systematic manner. As you lay the foundation for a burgeoning vocabulary, you will perfect your new words with plenty of exercises and gain the confidence you need to communicate well in German.Practice Makes Perfect: German Vocabulary offers you:More than 100 exercisesConcise grammatical explanationsAn answer key to gauge your comprehensionWith help from this book, you can easily speak or write in German about:Different occupations and jobsGerman holidays and traditionsTaking the trainGrowing your own gardenWhere it hurts on your bodyYour houseYour family and friendsWhat you studied in schoolYour favorite TV showYour family's background . . . and much more!