Books like Thinking points by George Lakoff

Daniel Kahneman's "Thinking, Fast and Slow" explains how two distinct mental systems shape our judgments and decisions, offering insights into the biases that influence everyday choices.

Rolf Dobelli presents 99 concise chapters that explain everyday cognitive biases, showing how awareness can sharpen decision‑making at work and in life.

George Lakoff explains how conservative framing shapes American politics and offers progressives a strategic toolkit for reframing debates around shared values, empowering them to influence discourse and elections.

What do conservatives know that liberals don't? According to George Lakoff, they know that American politics is about morality and the family. Moral Politics takes a fresh look at how we think and talk about politics and shows that political and moral ideas develop in systematic ways from our models of ideal families. Lakoff reveals how family-based moral values determine views on such diverse issues as crime, gun control, taxation, social programs, and the environment. He shows why it is consistent for conservatives to oppose subsidies for the poor but endorse them for business, or for liberals to oppose the death penalty but support abortion. He also explains why liberal and conservative stances contain the constellations of policies they do. Drawing on studies showing that we think in terms of metaphorical concepts, Lakoff analyzes the language of political discourse and finds it rife with metaphors. He shows how both liberals and conservatives link morality to politics through the concept of family. But they diverge in their opposing ideas of what an ideal family is. Conservative metaphors are united by the concept of a patriarchal family in which the parent's role is to develop self-discipline in the child by enforcing strict rules. By contrast, liberals view caring interaction in the family as the most effective means of creating competent and responsible children.

Using cognitive science, George Lakoff argues that conservatives effectively employ emotional framing, shaping public opinion on key issues such as war and policy, while liberals often misread brain function, limiting their persuasive power.

This handbook is for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. It not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. George Lakoff delves into the issues that dominate the midterm elections, the presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples' lives? Whether you answer yes or no, the insights in Don't Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.