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Books like Marketing models by Gary L. Lilien

Name: Marketing models
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Author: Gary L. Lilien

📘 Marketing models by Gary L. Lilien

First publish date: 1992

Authors: Gary L. Lilien

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Books similar to Marketing models (2 similar books)

📘 Marketing for dummies

by Alexander Hiam

Discover essential marketing concepts and modern strategies in "Marketing for Dummies," 3rd Edition, designed to help you promote products, build customer awareness, and grow sales using proven techniques and online tools.

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📘 Essentials of health care marketing

by Eric N. Berkowitz

The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.

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