Books like Essentials of health care marketing by Eric N. Berkowitz

Name: Essentials of health care marketing
Author: Eric N. Berkowitz

📘 Essentials of health care marketing by Eric N. Berkowitz

The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.

First publish date: 1996

Authors: Eric N. Berkowitz

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