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Books like The brilliance breakthrough by Eugene M. Schwartz


First publish date: 1994
Genre: Education & Language/Linguistics
Authors: Eugene M. Schwartz
★ ★ ★ ★ ★ 3.0 (2 community ratings)

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The brilliance breakthrough by Eugene M. Schwartz

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Books similar to The brilliance breakthrough (8 similar books)

Breakthrough advertising by 8168000|Eugene M. Schwartz book cover

📘 Breakthrough advertising
 by Eugene M. Schwartz

Great book on how to become a skilled copywriter.

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Write better, speak better by 6975030|Reader's Digest book cover

📘 Write better, speak better
 by Reader's Digest


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Advertising secrets of the written word by 7247740|Joseph Sugarman book cover

📘 Advertising secrets of the written word
 by Joseph Sugarman

A concise guide to crafting effective mail‑order ad copy, covering the first sentence, graphic layout, copy elements like typeface and headings, and psychological triggers such as credibility and belonging.

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Ogilvy on Advertising by 7212605|David Ogilvy book cover

📘 Ogilvy on Advertising
 by David Ogilvy


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The Bedford Handbook by 7831616|Diana Hacker book cover

📘 The Bedford Handbook
 by Diana Hacker

The Bedford Handbook, written by Diana Hacker, is a widely used guide for teaching and learning English composition and language arts, covering rhetorical theory, grammar, research, and writing strategies across academic contexts.

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Scientific Advertising by 8301982|Claude C. Hopkins book cover

📘 Scientific Advertising
 by Claude C. Hopkins

Claude C. Hopkins’s classic treatise, Scientific Advertising, distills proven advertising principles into a practical guide for students and seasoned advertisers alike.

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Rules for writers by 7831616|Diana Hacker book cover

📘 Rules for writers
 by Diana Hacker

An authoritative handbook that teaches essential principles of rhetoric, grammar, and clear English writing, helping students and professionals craft polished reports, essays, and other documents.

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Tested advertising methods by 9739252|John Caples book cover

📘 Tested advertising methods
 by John Caples

A concise guide that turns advertising into a science, teaching proven techniques from headline writing to graphic selection, audience appeal, and cost‑effective testing for guaranteed success.

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Some Other Similar Books

The Boron Letters by Gary Halbert
Influence: The Psychology of Persuasion by Robert B. Cialdini
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath
The Copywriter’s Handbook by Robert W. Bly
Ca$hvertising by Kevin Rogers

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