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Books like Integrated direct marketing by Ernan Roman

Name: Integrated direct marketing
Author: Ernan Roman

📘 Integrated direct marketing by Ernan Roman

First publish date: 1988

Authors: Ernan Roman

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Books similar to Integrated direct marketing (8 similar books)

📘 Advertising, promotion, and other aspects of integrated marketing communications

by Terence A. Shimp

A comprehensive guide to integrated marketing communications covering advertising, sales promotion, direct marketing, and point‑of‑purchase strategies.

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📘 Direct marketing

by Herbert Katzenstein

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📘 Direct Marketing in Practice

by Matthew Housden

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📘 Direct and digital marketing in practice

by Thomas, Brian

"Direct and Digital Marketing in Practice is the essential manual for all managers, marketers, and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practicing professionals. It explains in detail the powerful offline and online techniques available to direct marketers today." -- From back cover.

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📘 The new rules of marketing and PR

by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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📘 The compleat pitchman

by Don Boles

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📘 Excellence in Direct Marketing

by Direct Marketing Association

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📘 Digital Marketing Essentials

by Jeff Larson

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Some Other Similar Books

Direct Marketing: Strategies and Tactics by Edward Nash
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
Customer Engagement Through Direct Marketing by Jane Smith
Integrated Marketing Communications by Kenneth E. Clow
The Ultimate Guide to Direct Mail and Email Marketing by John Williams
Strategic Direct Marketing by Martin J. Koth
Personalized Marketing Strategies by Lisa Byrne
Marketing Management: A Strategic Approach by Philip Kotler

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