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Books like Direct Marketing in Practice by Matthew Housden


First publish date: 2012
Authors: Matthew Housden
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Direct Marketing in Practice by Matthew Housden

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Books similar to Direct Marketing in Practice (4 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
 by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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The no B.S. guide to direct marketing by 6542124|Dan S. Kennedy book cover

📘 The no B.S. guide to direct marketing
 by Dan S. Kennedy

"Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales."--

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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Excellence in Direct Marketing by 7617864|Direct Marketing Association book cover

📘 Excellence in Direct Marketing
 by Direct Marketing Association


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Some Other Similar Books

Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch & Belch
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Direct Marketing: Strategy, Planning, and Execution by Edward Nash
Integrated Marketing Communications by Kenneth E. Hsee
Online Marketing: A Customer-Lentric Approach by Lawrence Ang
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery
Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby

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