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Books like The art of being unreasonable by Eli Broad


Eli Broad’s "The Art of Being Unreasonable" details how his unconventional mindset propelled him to create two Fortune 500 enterprises and amass a personal fortune that fuels his philanthropic ventures. Drawing on experiences in business, finance, and entrepreneurship, Broad outlines principles that challenge conventional thought in negotiations, risk-taking, investing, and hiring. The book also highlights his support for scientific research institutes, K‑12 education reform, and the world’s leading contemporary art museums, illustrating how an "unreasonable" approach can drive both commercial success and societal impact.
First publish date: 2012
Genre: Biography & Autobiography/Biography
Authors: Eli Broad
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The art of being unreasonable by Eli Broad

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