Books like Biography of an idea by Edward L. Bernays

Explores how mass media shape public opinion by presenting news through an elite consensus, influencing global perceptions of events.

Edward L. Bernays’ classic guide examines how psychological principles are applied to shape public opinion, marketing, and political discourse in modern industrial democracies.

Michel Foucault’s seminal work traces the evolution of punishment and surveillance, revealing how modern societies exercise power through disciplinary institutions such as prisons, schools, and hospitals.

"In this book, one of America's masters of nonfiction takes us home - into Hometown, U.S.A., the town of Northampton, Massachusetts, and into the extraordinary, and the ordinary, lives that people live there. As Tracy Kidder reveals how, beneath its amiable surface, a small town is a place of startling complexity, he also explores what it takes to make a modern small city a success story. Weaving together compelling stories of individual lives, delving into a rich and varied past, moving among all the levels of Northampton's social hierarchy, Kidder reveals the sheer abundance of life contained within a town's narrow boundaries. Does the kind of small town that many Americans came from and long for, still exist? Kidder says yes, although not quite in the form we may imagine. A book about civilization in microcosm, Home Town makes us marvel afresh at the wonder of individuality, creativity, and civic order - how a disparate group of individuals can find common cause and a code of values that transforms a place into a home. And this book makes you feel you live there."--BOOK JACKET.

Former White House press secretary Dee Dee Myers argues that women’s leadership would transform politics, business, and society by fostering collaboration, communication, and consensus‑building, drawing on her own groundbreaking experience in the Clinton White House.

"When the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio, television, books, and movies has dropped from fifty to ten to six. This edition features a dramatic new preface, detailing the media landscape as we enter the twenty-first century, and includes an entirely new examination of the implications of new technologies."--BOOK JACKET.

"The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including:". "His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it." "How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 195Os." "How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed.". "And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover."--BOOK JACKET.