Books like Grown up digital by Don Tapscott


Grown Up Digital, by Don Tapscott, investigates the first generation to grow up fully immersed in digital technology. Drawing on a $4 million research study that surveyed more than 11,000 young people, the book challenges stereotypes of the “screenager” and presents the Net Generation as a bright, innovative community that is redefining how information is consumed, how work is done, and how democracy functions. The author outlines seven ways to attract and engage young talent in the workforce, seven guidelines for educators to unlock the potential of Net Gen students, and the concept of Parenting 2.0 for families navigating a digital environment. Tapscott also examines how young people’s active participation in media distribution and political discourse is transforming society at home and abroad. A practical guide for Baby Boomers and Gen‑Xers, Grown Up Digital offers both analysis and actionable advice on collaborating with the Net Generation and preparing for a future that is increasingly digital.
First publish date: 2009
Genre: Business & Economics/Business Management
Authors: Don Tapscott
★ ★ ★ ★ ★ 4.0 (3 community ratings)

Grown up digital by Don Tapscott

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