Books like Creative strategy and the business of design by Davis, Douglas (Professor of Advertising)

Steal Like an Artist is a visually engaging guide that translates Austin Kleon’s viral lecture into actionable advice for writers, artists, designers, entrepreneurs and anyone who wants to make things in the digital age.

208 p. : 21 cm

A comprehensive guide to graphic design and typography, offering practical advice and design techniques for students and designers alike.

Creative Confidence shows how every person can unlock and apply their creative potential in business and everyday life, using insights and examples from IDEO’s design practice.

The Elements of Graphic Design, Second Edition, presents a refreshed, color‑rich exploration of typography, layout and visual hierarchy, featuring over 750 images and new content on web design, modularity and motion.

Songwriters and musicians convey complex emotions through their music, and graphic designers and artists are then faced with the challenge to create complimentary graphics to go with them. The vibe of the content, record and CD covers, tour posters, stickers and fan club accessories can transcend mere packaging and become timeless cultural ephemera. Focusing on contemporary designs from today's most exciting underground and indie music, pop, country, jazz, R&B, Hip Hop, alternative rock and electronica, Musikraphics features work ranging from pure graphics to photography, sticker, collage and silk screened art and innovative packaging for vinyl records and mp3.

A practical guide for leaders and teams looking to embed Design Thinking into their organization, offering tools and frameworks for digital transformation, agile methods, and radical innovation across products, services, and business models.

A practical guide for organizations that want to build a customer‑centric culture through hands‑on service‑design techniques, workshops, and sustainable implementation.

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--