Books like Consumer Behavior by David Mothersbaugh
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Books similar to Consumer Behavior (5 similar books)
Some Other Similar Books
Consumer Behavior: Buying, Having, and Being by Michael R. SolomonPredictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Consumer Behavior: Building Marketing Strategy by Del I. Hawkins, David L. Mothersbaugh, and Amit M. Srivastava
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein
Behavioral Economics and Its Applications by Junko Klint
Consumer Psychology by Curt M. Bauer, William O. Bearden