Find Similar Books | Similar Books Like Find Similar Books

Books like Consumer behavior by David L. Loudon


First publish date: 1979
Authors: David L. Loudon
★ ★ ★ ★ ★ 0.0 (0 community ratings)

All books by David L. Loudon
Consumer behavior by David L. Loudon

How are these books recommended?

The books recommended for Consumer behavior by David L. Loudon are shaped by reader interaction. Votes on how closely books relate, user ratings, and community comments all help refine these recommendations and highlight books readers genuinely find similar in theme, ideas, and overall reading experience.

Have you read any of these books?
Your votes, ratings, and comments help improve recommendations and make it easier for other readers to discover books they’ll enjoy.

Books similar to Consumer behavior (8 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
 by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

★★★★★★★★★★ 4.5 (8 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Consumer behavior
Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

★★★★★★★★★★ 3.0 (1 rating)
Similar? ✓ Yes 0 ✗ No 0
Books like Building Strong Brands
The poor pay more by 13626138|David Caplovitz book cover

📘 The poor pay more
 by David Caplovitz


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The poor pay more
Consumer behavior by 9512729|Del I Hawkins book cover

📘 Consumer behavior
 by Del I Hawkins


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Consumer behavior
Point of purchase by 13171427|Sharon Zukin book cover

📘 Point of purchase
 by Sharon Zukin

"An historical account of modern shopping, Point of Purchase traces the incredible impact of consumer culture on public life from the five-and-dimes and mail-order catalogs of the mid-nineteenth century to today's eBay, Amazon.com, and Zagat guides. Unlike other social critics, Sharon Zukin does not condemn Americans for being obsessed by shopping opportunities. Rather, she explores why shopping has become so central to our lives: our being surrounded by too many stores, our never-ending quest for better values, and shopping's uncanny ability to make us think we are getting "the best.""--Jacket.

★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Point of purchase
Handbook of consumer psychology by 10458300|Paul M. Herr book cover

📘 Handbook of consumer psychology
 by Paul M. Herr


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Handbook of consumer psychology
Consumer Behavior by 12585889|David Mothersbaugh book cover

📘 Consumer Behavior
 by David Mothersbaugh


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Consumer Behavior
Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell by 9741068|James F Engel book cover

📘 Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell
 by James F Engel


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell

Some Other Similar Books

Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
Behavioral Marketing: Concepts and Applications by John A. Davis
Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch and Michael A. Belch
Consumer Neuroscience by Moran Cerf and Lukasz Walasek
Customer Behavior: A Marketing Perspective by David W. Stewart

Have a similar book in mind? Let others know!

Please login to submit books!