Books like Borrowing brilliance by David Kord Murray

Name: Borrowing brilliance
Author: David Kord Murray

📘 Borrowing brilliance by David Kord Murray

David Kord Murray, a former aerospace scientist and Fortune 500 executive, explains that creativity thrives on borrowing ideas from similar problems and combining them into new solutions. His six‑step process—Define, Borrow, Combine, Incubate, Judge, Enhance—provides a practical roadmap for turning borrowed concepts into breakthrough business ideas. Each chapter offers real‑world examples of influential innovators such as Larry Page, Sergey Brin, Bill Gates, George Lucas, Steve Jobs, and Albert Einstein, showing how they applied the same principles to create transformative products and companies. Murray demonstrates how this method can be used by anyone to unlock creative potential and drive sustainable innovation.

First publish date: 2009

Genre: Business & Economics/Business Management

Authors: David Kord Murray

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