Books like Design to Grow by David Butler


First publish date: 2015
Genre: Business & Economics/Business Management
Authors: David Butler
★ ★ ★ ★ ★ 2.0 (1 community ratings)

Design to Grow by David Butler

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πŸ“˜ THE MOMENT OF CLARITY

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--

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πŸ“˜ Design thinking


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πŸ“˜ Making innovation work

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πŸ“˜ Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
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πŸ“˜ Designing for growth


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Some Other Similar Books

Design of Everyday Things by Don Norman
This Is Service Design Doing by Stickdorn, Schneider, et al.

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