Books like The Back of the Napkin by Dan Roam


Dan Roam’s The Back of the Napkin shows how a modest sketch can outshine spreadsheets and PowerPoint. Drawing on two decades of research in vision science and visual problem‑solving, Roam demonstrates that anyone can use basic visuals—dots, arrows, and other simple marks—to clarify complex problems, generate fresh ideas, and convey concepts so that others quickly grasp them. From the classic Southwest Airlines example to everyday business challenges, the book offers practical tools that help readers think more creatively and communicate more effectively through the sketch on their desk, or even on a napkin.
First publish date: 2008
Genre: Business & Economics/Business Management
Authors: Dan Roam
★ ★ ★ ★ ★ 3.3 (3 community ratings)

The Back of the Napkin by Dan Roam

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 by Dan Roam

An original workbook companion to the acclaimed business bestseller The Back of the Napkin Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."The workbook teaches readers how to:*Improve their three "built-in" visual problem solving tools.*Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.*Instantly improve their visual imaginations.*Learn how to recognize the type of problem to choose the best visual solution.If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.

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