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Books like How Brands Become Icons by D. B. Holt

Name: How Brands Become Icons
Author: D. B. Holt

📘 How Brands Become Icons by D. B. Holt

First publish date: 2004

Authors: D. B. Holt

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Books similar to How Brands Become Icons (9 similar books)

📘 The 22 immutable laws of branding

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A definitive guide outlining the 22 essential rules for building and sustaining powerful brands, now expanded with new commentary, illustrations, and an additional volume on internet branding.

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📘 Building Strong Brands

by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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📘 Brand thinking and other noble pursuits

by Debbie Millman

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--

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📘 Branding for dummies

by Bill Chiaravalle

A practical, jargon‑free guide that explains how brands create customer loyalty, with step‑by‑step advice on crafting logos, taglines, positioning, advertising, and protecting your brand for any size business.

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📘 Brands and branding

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📘 Best Practice Cases in Branding

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📘 Branding

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📘 How to Style Your Brand

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📘 Brands and Branding

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The Iconic Brand: How to Build and Sustain a Brand That Lasts by William G. Zikmund
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
Creating Powerful Brands by David A. Aaker
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