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Books like Marketing communications by Chris Fill

Name: Marketing communications
Author: Chris Fill

📘 Marketing communications by Chris Fill

First publish date: 1995

Authors: Chris Fill

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Books similar to Marketing communications (5 similar books)

📘 Consumer behavior

by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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📘 Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

by Terence A. Shimp

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📘 The Principles of Advertising and Imc

by Tom, Ph.D. Duncan

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📘 Marketing Communications Management

by Paul Copley

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📘 The new rules of marketing and PR

by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Marketing Strategy: Based on First Principles and Data Analytics by Gareth R. Jones
Mass Communication Theory: An Introduction by Dennis McQuail
Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey, Fiona Ellis-Chadwick

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