Books like Marketing by Baines, Paul

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

This tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including new negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen your understanding of your customers; and hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet.

xxiv, 376 pages : 25 cm

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.