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Books like Successful e-mail marketing strategies by Arthur Middleton Hughes


When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
First publish date: 2009
Authors: Arthur Middleton Hughes
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Successful e-mail marketing strategies by Arthur Middleton Hughes

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