Books like E-mail marketing for dummies by John Arnold


E-mail seems like a terrific marketing tool until you consider all that spam clogging up your own inbox. But of course, YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. This book can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.
First publish date: 2007
Genre: Business & Economics/Marketing
Authors: John Arnold
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E-mail marketing for dummies by John Arnold

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Some Other Similar Books

Ultimate Guide to Email Marketing for Beginners by Seth Price
Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing by Ian Brodie
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Email Marketing That Works by McKeown & Bennett
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