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Books like International business strategy by Alain Verbeke


International Business Strategy offers a hands‑on approach to understanding how multinational enterprises (MNEs) operate in a globalized economy. The textbook synthesizes mainstream business‑strategy literature, criticism of twenty‑five classic models, and an analysis of forty‑five key journal articles. It presents practical frameworks that enable students to apply theory to practice, supported by more than twenty half‑length case studies from leading firms such as Honda, IKEA, and Danone. By identifying seven central themes from the literature, the book unifies them into a clear framework that can guide managers in crafting effective global strategies for multinational companies.
First publish date: March 1, 2008
Genre: Business & Economics/Business Management
Authors: Alain Verbeke
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International business strategy by Alain Verbeke

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