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Books like The 11 Immutable Laws of Internet Branding by Al Ries


First publish date: 2000
Authors: Al Ries
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The 11 Immutable Laws of Internet Branding by Al Ries

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Books similar to The 11 Immutable Laws of Internet Branding (8 similar books)

The brand gap by 2588127|Marty Neumeier book cover

📘 The brand gap
 by Marty Neumeier

Marty Neumeier’s The Brand Gap offers a concise, boardroom‑oriented framework that connects brand strategy to execution through five core disciplines.

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The 22 immutable laws of branding by 6597500|Al Ries book cover

📘 The 22 immutable laws of branding
 by Al Ries

A definitive guide outlining the 22 essential rules for building and sustaining powerful brands, now expanded with new commentary, illustrations, and an additional volume on internet branding.

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The Thank You Economy by 9369349|Gary Vaynerchuk book cover

📘 The Thank You Economy
 by Gary Vaynerchuk


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Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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The Culting of Brands by 7425697|Douglas Atkin book cover

📘 The Culting of Brands
 by Douglas Atkin

"Atkin argues that people become addicted to "cult brands" for more or less the same reasons that people become committed to cults. In The Culting of Brands, he explains how companies have fueled such unshakable allegiance." "The Culting of Brands includes interviews with current and former cult members, and some of today's most creative marketers. The book makes the connection between religion and consumerism, beliefs and buying instincts."--BOOK JACKET.

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Brand leadership by 6532473|David A. Aaker book cover

📘 Brand leadership
 by David A. Aaker


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Affiliate selling by 9722683|Greg Helmstetter book cover

📘 Affiliate selling
 by Greg Helmstetter


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The Origin of Brands by 6597500|Al Ries book cover

📘 The Origin of Brands
 by Al Ries

Al and Laura Ries explain how brands evolve and thrive by applying Darwinian concepts of divergence to product and category creation, offering a proven strategy for launching successful brands in today’s competitive market.

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Some Other Similar Books

Positioning: The Battle for Your Mind by Al Ries, Jack Trout
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath
Influence: The Psychology of Persuasion by Robert B. Cialdini
Digital Branding: A Complete Step-by-Step Guide by Daniel Rowles
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit by Joe Pulizzi, Robert Rose
The End of Advertising: Why It Had to Die, and the Creative Revival that Will Bring It Back by Andrew Essex

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