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Books like Horse Sense by Al Ries


First publish date: 1991
Authors: Al Ries
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Horse Sense by Al Ries

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Books similar to Horse Sense (6 similar books)

The 22 immutable laws of branding by 6597500|Al Ries book cover

📘 The 22 immutable laws of branding
 by Al Ries

A definitive guide outlining the 22 essential rules for building and sustaining powerful brands, now expanded with new commentary, illustrations, and an additional volume on internet branding.

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Marketing Warfare by 8768092|Jack Trout book cover

📘 Marketing Warfare
 by Jack Trout


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Consumer behaviour by 6614434|Michael R. Solomon book cover

📘 Consumer behaviour
 by Michael R. Solomon


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Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Tribal leadership by 9212816|David Logan book cover

📘 Tribal leadership
 by David Logan

Explore how the hidden tribal structure of any organization—groups of 20 to 150 people—impacts success, and learn practical tools to upgrade your company’s tribal culture from one to five, boosting teamwork, productivity, and profit.

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The Origin of Brands by 6597500|Al Ries book cover

📘 The Origin of Brands
 by Al Ries

Al and Laura Ries explain how brands evolve and thrive by applying Darwinian concepts of divergence to product and category creation, offering a proven strategy for launching successful brands in today’s competitive market.

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Some Other Similar Books

Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Focus: The Future of Your Company Depends on It by Al Ries
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

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