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Books like Play bigger by Al Ramadan


"Play Bigger" explores the revolutionary discipline of category design, revealing how companies like Amazon, Salesforce, Uber, and IKEA have reshaped markets by inventing entirely new categories. The founders of a renowned Silicon Valley advisory firm use data analysis and interviews to dissect the strategies of these category kings, showing that success today requires more than beating competitors; it demands creating new demand and rewriting customer expectations. The book offers practical insights into defining, developing, and dominating a new market, applicable to any industry—and even personal careers—demonstrating how to turn innovation into lasting leadership.
First publish date: 2016
Genre: Business & Economics/Marketing
Authors: Al Ramadan
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