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Fundraising Management is a definitive guide that combines current academic research with proven professional practice. It provides a thorough overview of modern fundraising planning, exploring key issues and offering practical tools for campaign development. The book covers a wide range of topics including individual giving, trusts and foundations, corporate and community fundraising, direct marketing, and campaign integration. Illustrative examples from both the UK and US—including high-profile projects undertaken by organizations such as the RSPCA, Greenpeace, Barnardo's, and the American Cancer Society—bring theory to life. By walking readers through the stages of planning, the text offers a balanced foundation for students and nonprofit professionals seeking to master fundraising management.
First publish date: 2004
Genre: Business & Economics/Business Management
Authors: Adrian Sargeant
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