Books like The Lexus and The Olive Tree, Revised Edition by Thomas L. Friedman


Drawing on years of reporting from Brazil, Indonesia, Tehran, and the United States, Thomas L. Friedman presents an incisive examination of the post‑Cold War global system. He argues that globalization—defined as the cross‑border integration of capital, technology, and information—has become the dominant international framework, producing a single market and a virtual global village. Friedman employs vivid anecdotes and original concepts, notably the tension between “the Lexus” (modern, market‑driven progress) and “the olive tree” (ancient cultural, geographic, and traditional forces). He analyses the powerful backlash that can arise when global advances clash with local identities, and he outlines how societies can manage this tension to sustain a balanced global system.
First publish date: 1999
Genre: Business & Economics/Business Management
Authors: Thomas L. Friedman
★ ★ ★ ★ ★ 3.0 (3 community ratings)

The Lexus and The Olive Tree, Revised Edition by Thomas L. Friedman

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