Books like Paul Rand by Steven Heller

A comprehensive guide to graphic design and typography, offering practical advice and design techniques for students and designers alike.

David Airey showcases elegant logos and practical advice on creating lasting brand identity systems in a clean, modern guide.

Bruno Munari, celebrated Italian designer, shares his vision that design should be beautiful, functional and accessible, exploring its impact on everyday objects from lamps to road signs and typography.

The Elements of Graphic Design, Second Edition, presents a refreshed, color‑rich exploration of typography, layout and visual hierarchy, featuring over 750 images and new content on web design, modularity and motion.

A collection of Paul Rand’s essays on design, each paired with examples of his posters, book jackets, product ads, corporate logos, packaging, and interior graphics spanning the thirties to the present.

A collection of essays and graphic work by Paul Rand, a renowned designer, showcasing his contributions to commercial art and design theory from the 1940s to the present.

Norman Bel Geddes, a 20th‑century American designer, shaped everything from Broadway sets to Chrysler cars and popular futurist visions like Futurama, revolutionizing entertainment and consumer culture.

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--