Books like Graphic wit by Steven Heller


Graphic Wit offers an extensive exploration of humor within graphic design, tracing its evolution from the 19th century to the present. The first section, "Anatomy of Wit," presents a curated selection of book and record jackets, logos, posters, typography, and advertising, complete with dates, creators, and client details. The second section, "What Is Humor?", consists of interviews with prominent designers such as Paul Rand, Mike Hicks, April Garsten, Zoe Brotman, and Elwood H. Smith, who discuss their use of wit and its influence on their work. Techniques such as distortion, juxtaposition, repetition, scale, verbal and visual puns, and clichΓ©s are illustrated with numerous examples throughout the book.
First publish date: 1991
Genre: Arts & Culture/Graphic Design
Authors: Steven Heller
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Graphic wit by Steven Heller

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