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Books like Global brand strategy by Sicco Van Gelder


First publish date: 2004
Authors: Sicco Van Gelder
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Global brand strategy by Sicco Van Gelder

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Books similar to Global brand strategy (5 similar books)

The brand gap by 2588127|Marty Neumeier book cover

📘 The brand gap
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Marty Neumeier’s The Brand Gap offers a concise, boardroom‑oriented framework that connects brand strategy to execution through five core disciplines.

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The 22 immutable laws of branding by 6597500|Al Ries book cover

📘 The 22 immutable laws of branding
 by Al Ries

A definitive guide outlining the 22 essential rules for building and sustaining powerful brands, now expanded with new commentary, illustrations, and an additional volume on internet branding.

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Globalization and Its Discontents by 7311516|Joseph E. Stiglitz book cover

📘 Globalization and Its Discontents
 by Joseph E. Stiglitz

lii, 472 pages ; 20 cm

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International marketing by 6593320|Philip R. Cateora book cover

📘 International marketing
 by Philip R. Cateora

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

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How They Started Global Brands by 6517795|David Lester book cover

📘 How They Started Global Brands
 by David Lester


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