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Books like Electronic Word of Mouth As a Promotional Technique by Shu-Chuan Chu


First publish date: 2018
Authors: Shu-Chuan Chu
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Electronic Word of Mouth As a Promotional Technique by Shu-Chuan Chu

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Books similar to Electronic Word of Mouth As a Promotional Technique (9 similar books)

Electronic Word of Mouth for Service Businesses by 81305|Linda W. Lee book cover

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Electronic Word of Mouth (eWOM) in the Marketing Context by 281507|Elvira Ismagilova book cover

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Get rich click! by 9264455|Marc Ostrofsky book cover

📘 Get rich click!
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Learn the secrets of the successful Internet marketing methods used by entrepreneurs to get rich quickly.

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The referral engine by 7157797|John Jantsch book cover

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Branding for dummies by 7032288|Bill Chiaravalle book cover

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A practical, jargon‑free guide that explains how brands create customer loyalty, with step‑by‑step advice on crafting logos, taglines, positioning, advertising, and protecting your brand for any size business.

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The complete idiot's guide to guerrilla marketing by 10938135|Susan M. Drake book cover

📘 The complete idiot's guide to guerrilla marketing
 by Susan M. Drake

Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.• Written by a pair of expert authors• Includes dozens of effective, practical, money-saving ideas

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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
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This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Measuring Electronic Word-Of-Mouth Effectiveness by 280816|Wolfgang Weitzl book cover

📘 Measuring Electronic Word-Of-Mouth Effectiveness
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Electronic Word of Mouth in the Marketing Context by 281507|Elvira Ismagilova book cover

📘 Electronic Word of Mouth in the Marketing Context
 by Elvira Ismagilova


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