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Books like The end of advertising as we know it by Sergio Zyman


"In this follow-up to the bestseller The End of Marketing as We Know It, Coca-Cola's former chief marketing officer argues that current advertising practices are dead. He contends that advertisers have lost sight of their primary goal: to sell the product. Fortunes are wasted on hip, award-winning commercials that often fail to even communicate the brand. The reality of business demands that advertising answer to the bottom line."--BOOK JACKET.
First publish date: 2002
Subjects: Marketing, Public relations, Advertising, Branding (Marketing), Wandel
Authors: Sergio Zyman
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The end of advertising as we know it by Sergio Zyman

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Books similar to The end of advertising as we know it (10 similar books)

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This mesmerizing exploration of the most subtle, elusive, and effective form of power is a masterful analysis of civilization's greatest seducers, from Cleopatra to JFK, as well as the classic literature of seduction from Freud to Kierkegaard and Ovid to Casanova. Robert Greene once again identifies the rules of a timeless, amoral game and explores how to cast a spell, break down resistance, and, ultimately, compel a target to surrender. Presenting the timeless profiles of each type of seducer and the twenty-four maneuvers that will guide you step by step in the game of seduction, The Art of Seduction is an indispensable primer of persuasion that reveals the timeless power of this age-old art.

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This book is much interesting and good for those who are new in freelancing. This book is recommended for the freelancer.

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 by Sergio Zyman


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