Books like Persuasion and social influence by Sarah Trenholm

How are the beliefs and behaviors of people influenced by others? For more than twenty years, Elliot Aronson's The Social Animal has been captivating readers by looking at the answers to this multifaceted question. Presenting the story of modern social psychology as a vivid, engaging narrative, Aronson has provided the most authoritative and accessible introduction to the field available. And by staying close to the real work of social psychologists, he ensures that each new edition incorporates the most important recent research and insights. The result: a classic - venerable yet vibrant. . With this new edition, Aronson updates his examination of the patterns and motives of human behavior. Focusing on classic and contemporary studies on conformity, sexual attraction, politics, race relations, advertising, war, and scientific ethics, he incorporates much new information and understanding, including analyses of the Los Angeles riots, U.S. involvement in Somalia, the controversies over false memory and smokers' rights, and other front-page events. The Social Animal captures the creativity of scientific inquiry into human interaction. It draws readers into the excitement of social psychology while clearly explaining its fundamental principles and applications to everyday life.

Providing a cogent, thoughtful integration of research from communications and social psychology, James B. Stiff's new text examines contemporary models of persuasion and connects them with classic approaches and theories. Ideally structured for classroom use, the book defines several essential concepts and draws distinctions among types of persuasive activity, reviews the research methods most common to persuasion investigations, and considers the conditions under which attitudes predict behavior and behaviors affect attitudes. Core features of persuasive transactions, including the characteristics of persuasive messages, the important characteristics of message receivers, and persuasive settings, are explored. The author also examines contemporary models of persuasive communication: social-cognitive models, models of interpersonal influence, and models that have been effectively applied in media influence campaigns. Intended for students who have a basic understanding of quantitative research methods in the social sciences, this volume is ideal as a primary text for upper-level undergraduate as well as first-year graduate courses in persuasion. It illuminates the work of scholars in communication and social psychology, and is useful for professionals in legal fields, advertising, marketing, and politics, as it provides specific examples from each of these areas and examines models that can be easily applied.

Chris Widener shows how true influence begins with shaping and transforming one’s own life, offering a practical guide beyond manipulation and slick sales tactics.