Books like Inside Larry and Sergey's brain by Richard L. Brandt

Explores the groundbreaking science of neuroplasticity, showing how the brain can recover from injury, learn new skills, and even rewire itself to overcome long‑standing mental limits.

Apple and Google battle for dominance over the mobile and media markets, revealing how their rivalry reshapes technology, content and competition in Silicon Valley and beyond.

Oliver Sacks weaves intimate case studies and personal anecdotes to explore how the brain perceives, interprets, and adapts to the world of sight, revealing the astonishing resilience of human cognition.

It's the American dream—start a company, make a fortune, and retire early. But to become multimillionaires in their twenties, as Google founders Larry Page and Sergey Brin did, boggles the mind. All they did, after all, is come up with a better way to search for things on the Internet, right? Only in part. No company achieves a market value in the range of $172 billion (in early 2008) based on a single good idea. This new entry in the Corporations That Changed the World Series shows how Google exploited the rage for click through ads, instant news, mapping and satellite imagery, email, and more to create a high-tech behemoth that has done nothing less than change the way we work and live.Chapters in the book: -Explain the importance of the company and the essential disruptions it introduced that changed business forever. -Detail Google's origins and brief history. -Present biographies of the founders and the historical context in which they launched the company. -Explain Google's strategies and innovations. -Show how Google's treatment of employees—food for free, concierge services, laundry facilities, and more—set the bar high for any company eager to attract the best and brightest. -Assess Google's impact on society, technology, processes, methods, etc. (Huge, considering that the company's name has become a verb in the English language!) -Show how Google beat Yahoo and other companies working hard to create a roadmap of the Internet. -Detail financial results over the years. -Predict Google's future prospects and successes. In addition, author Virginia Scott offers special features that include a look at the colorful people associated with Google, interesting trivia, ethical issues and controversies, a focus on products, what its detractors have to say, and a look at where the company is headed. Google—a company that changed, and is changing, the world.

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses—from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google's closed-door meetings and paints portraits of Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with—and against—them. In his narrative, Auletta provides the fullest account ever told of Google's rise, shares the "secret sauce" of Google's success, and shows why the worlds of "new" and "old" media often communicate as if residents of different planets.Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results— Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and Fox. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world's first $100 billion media company. Yet there are many obstacles that threaten Google's future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google's faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street.Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don't know, about what the future holds for the imperiled industry.

Leadership and Culture: A Comprehensive Guide to Understanding and Transforming Organizational Dynamics

From Kay Redfield Jamison - an international authority on manic-depressive illness, and one of the few women who are full professors of medicine at American universities - a remarkable personal testimony: the revelation of her own struggle since adolescence with manic-depression, and how it has shaped her life. Vividly, directly, with candor, wit, and simplicity, she takes us into the fascinating and dangerous territory of this form of madness - a world in which one pole can be the alluring dark land ruled by what Byron called the "melancholy star of the imagination," and the other a desert of depression and, all too frequently, death. A moving and exhilarating memoir by a woman whose furious determination to learn the enemy, to use her gifts of intellect to make a difference, led her to become, by the time she was forty, a world authority on manic-depression, and whose work has helped save countless lives.

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture• The Wall Street Journal and BusinessWeek Bestseller• Finalist for the Goldman Sachs/FT Business Book of the Year AwardWhat does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.But The Search offers much more than the inside story of Google's triumph. It's a big- picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

Google Speaks is a nonfiction biography that explores the rise of Google, its founders, and its impact on the internet industry, offering insights into business strategy and programming culture.

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google — the fastest-growing company in history — to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything — from corporations to governments, nations to individuals — must evolve in the Google era.Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

"Engaging images accompany information about Larry Page. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--