Books like Marketing for hospitality and tourism by Philip Kotler

Name: Marketing for hospitality and tourism
Rating: 5 (4 reviews)
Author: Philip Kotler

📘 Marketing for hospitality and tourism by Philip Kotler

Philip Kotler, renowned for his foundational work in marketing, brings his expertise to the hospitality and tourism industries in this comprehensive guide. Drawing on proven marketing principles, he explains how hotels, resorts, travel agencies, and tourism boards can attract, serve, and retain customers in an increasingly competitive global market. The book adapts Kotler’s strategies to the unique characteristics of the hospitality environment, covering segment identification, value creation, service quality, brand positioning, and channel management. Concrete case examples illustrate how marketing concepts translate into operational decisions that enhance guest experience and drive revenue.

First publish date: 1996

Genre: Business & Economics/Marketing

Authors: Philip Kotler

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