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Books like Kotlers Marketing Guide by Philip Kotler


First publish date: 2004
Authors: Philip Kotler
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Kotlers Marketing Guide by Philip Kotler

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Books similar to Kotlers Marketing Guide (5 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
 by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Contemporary Marketing by 8094204|Louis E. Boone book cover

📘 Contemporary Marketing
 by Louis E. Boone


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FAQs on Marketing by 6496546|Philip Kotler book cover

📘 FAQs on Marketing
 by Philip Kotler


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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Some Other Similar Books

Marketing: An Introduction by Gary Armstrong and Philip Kotler
Market-Driven Strategy by George S. Day
Marketing Strategy: A Decision-Focused Approach by Orville C. Walker and John W. Mullins

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