Books like What works in fashion advertising by Peggy Fincher Winters


First publish date: 1996
Authors: Peggy Fincher Winters
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What works in fashion advertising by Peggy Fincher Winters

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Books similar to What works in fashion advertising (7 similar books)

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πŸ“˜ Fashion Marketing & Merchandising
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πŸ“˜ Fashion advertising & promotion


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πŸ“˜ Fashion Media

"The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field. Chapters written by international scholars cover topics including historic magazine cultures, contemporary digital innovations, art and film, exploring themes such as gender, ethnicity, design, taste and authorship. Highlighting the complexity of processes that bind design, design, technology, society and identity together, Fashion Media will be of be essential reading for students of fashion studies, cultural studies, visual culture studies, design history, communications and art and design practice and theory."--

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Some Other Similar Books

Fashion Advertising and Promotion by Teri R. Musolff
The Fashion System by Roland Barthes
Fashion Theory: A Reader by Tim Edwards
The End of Fashion: How Marketing Changed the Clothing Business Forever by Teri Agins
The Fashion Brand: Style, Creators, Consumers, and Markets by Mark Tungate
Luxury Fashion Branding: Trends, Tactics, Techniques by UchΓ© Okonkwo
Fashion Media: Past and Present by Clare Perkin
Fashion Marketing and Merchandising by Marjorie G. Karsyba
Advertising Fashion: The Marketing Approach by Sally A. D. Smith

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