Books like Inbound Marketing by Nick Pateman , Dan Holt

Learn how to expand brand reach, acquire and monetize customers, and boost audience engagement with proven digital marketing strategies and tactics.

In "Inbound Marketing," Brian Halligan explains how to stop chasing customers with outbound tactics and instead attract them by improving Google rankings, building blogs, and engaging communities on social media.

"Written by the top e-business strategies within KPMG and KPMG Consulting, Digital Transformation provides concrete answers to crucial questions about what it takes to win in the Internet economy, and lead a successful business to e-business transition.". "Digital Transformation is based, in large part, on extensive interviews with those at the forefront of the e-business revolution - including Cisco CEO John Chambers, Dan Schulman, President of Priceline.com, Roger Siboni, CEO of E.piphany, and Computer Associates CEO Charles Wang, to name just a few. The book also captures the insights of such industry luminaries as Vinton Cerf, Clayton Christenden and Vinod Khosla. Consequently, Digital Transformation offers executives an opportunity to learn directly from "the source" how to become a fully Internet-enabled organization."--BOOK JACKET.

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

"For centuries, women have been caricatured as consummate shoppers, relegated to provisioning the household, and fetishized as objects of advertising. This wide-ranging volume of thirteen original essays illuminates the development of modern consumption practices, gender roles, and the sexual division of labor in both the United States and Europe." "Drawing on social, economic, and art history as well as cultural studies, these essays consider commodities from bread and potatoes, cosmetics, home appliances, and the dandy's suit to social welfare handouts, movie melodramas, and pornographic picture cards. With extensive introductions and an annotated bibliography, this volume advances a new research field and the vital social and cultural issues at stake in its progress."--BOOK JACKET.