Books like The Business of Platforms by Michael A. Cusumano

Explores how platform business models leverage technology to connect producers and consumers, unlock hidden resources, and generate new value, offering insights into organizational change and strategic planning in the digital economy.

Platform Capitalism explains how tech giants like Google, Facebook, Apple, Microsoft, Uber, and Airbnb have reshaped the economy by becoming multi‑sided platforms that provide infrastructure for others to build on, ushering in a new era of capitalist competition.

Strategy Rules cuts through the myths of high‑tech leadership to show how Bill Gates, Steve Jobs, and Andy Grove built Microsoft, Apple and Intel by applying five core strategic principles that are still relevant for leaders and entrepreneurs today.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people. The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years. In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.--Amazon.com.

Digital marketing platforms like Google, Facebook, Twitter, etc., have given marketers the chance to deliver targeted and personalized experiences at the individual level, based on individual customer online behavior, but at massive scale, around the clock. To take advantage of these trends and use data and analytics to create relevant engagements with the consumers, brands will have to develop a new set of capabilities, tools, metrics, and processes, along with a new set of skills to use them. We call this new breed of marketer The Platform Marketer. This marketer has a deep understanding of CRM principles, yet knows how to thrive in the new digital audience platform environment. Necessary skills include: Customer Identity management , Audience management, Consumer privacy and compliance. Media and channel optimization, Measurement and attribution, Experience creation and design,Technology Stack.