Books like The Zurich Axioms by Max Gunther


The Zurich Axioms outlines a clear, principle‑based approach to managing investment risk that rejects both avoidance and reckless pursuit. Drawing on a family lineage of Swiss speculators, the book presents 12 major and 16 minor axioms that offer a realistic strategy for investors of all experience levels. It argues that success comes from understanding and controlling risk, rather than following conventional wisdom. The text is applicable to stocks, commodities, art, antiques, and real estate, and aims to be both insightful and entertaining for readers looking to take ownership of their investment decisions.
First publish date: 1989
Genre: Business & Economics/Finance
Authors: Max Gunther
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The Zurich Axioms by Max Gunther

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