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Books like CIM Revision Cards by marketing marketing Knowledge


First publish date: 2008
Authors: marketing marketing Knowledge
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CIM Revision Cards by marketing marketing Knowledge

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Books similar to CIM Revision Cards (4 similar books)

Contemporary advertising and integrated marketing communications by 6524272|William F. Arens book cover

📘 Contemporary advertising and integrated marketing communications
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Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

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This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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CIM Revision Cards 05/06 by 13823519|marketing marketing Knowledge book cover

📘 CIM Revision Cards 05/06
 by marketing marketing Knowledge


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