Books like Marketing channels by Louis W. Stern
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Books similar to Marketing channels (3 similar books)
Some Other Similar Books
Distribution Channels: Understanding and Managing Channels to Market by Julian DentChannel Strategy: Aligning Your Distribution Strategy to Your Business by Kenneth G. Brousseau
Retail Management: A Strategic Approach by Barry R. Berman, Joel R. Evans
Marketing Channels by David A. Aaker
Strategic Marketing Channels by Ravi Kumar, S. R. Krishnan
Managing Distribution Channels by Patrick J. Murphy
Marketing Strategy: A Decision-Focused Approach by O.C. Ferrell, Michael D. Hartline
Channel Power: An Empirical Investigation by Steven J. Pruitt
Global Marketing Channels by Constantin Bratianu