Books like Social Media by Lightning Lightning Guides

Learn how to build a compelling social-media presence by mastering content, profiles, and follower growth strategies that integrate with blogging.

Gary Vaynerchuk explains why a strong personal brand and mastery of social media are essential for entrepreneurial success, offering updated principles, platform‑specific tactics, and inspirational stories from diverse entrepreneurs.

Floridi explores how our digitally connected world reshapes identity, relationships, and the environment, urging an expanded ecological and ethical framework to address the emerging fourth revolution of information technology.

The rapid pace of change in computing demands a continuous review of our defensive strategies, and a strong ethical framework in our computer science education.This fully revised and enhanced fifth edition of Ethical and Social Issues in the Information Age examines the ethical, social, and policy challenges stemming from the convergence of computing and telecommunication, and the proliferation of mobile information-enabling devices. This accessible and engaging text surveys thought-provoking questions about the impact of these new technologies.Topics and features:Establishes a philosophical framework and analytical tools for discussing moral theories and problems in ethical relativismOffers pertinent discussions on privacy, surveillance, employee monitoring, biometrics, civil liberties, harassment, the digital divide, and discriminationExamines the new ethical, cultural and economic realities of computer social network ecosystems (NEW)Reviews issues of property rights, responsibility and accountability relating to information technology and softwareDiscusses how virtualization technology informs our ethical behavior (NEW)Introduces the new frontiers of ethics: virtual reality, artificial intelligence, and the InternetSurveys the social, moral and ethical value systems in mobile telecommunications (NEW)Explores the evolution of electronic crime, network security, and computer forensicsProvides exercises, objectives, and issues for discussion with every chapterThis comprehensive textbook incorporates the latest requirements for computer science curricula. Both students and practitioners will find the book an invaluable source of insight into computer ethics and law, network security, and computer crime investigation.

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--

"Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover.